TributeTech
Creating a Unified User Experience Through App Modernization with a Balanced Team
Overview
TributeTech is an innovative funeral home technology solution that provides services such as an online store for flowers and gifts, a place to feature tribute videos and keepsakes of loved ones, payment solutions, and more.
Goals
When TributeTech engaged Crafted’s help, they had three main goals:
Have a consolidated technology stack that is scalable, supportable, and has fewer dependencies
Increase the velocity of AB experimentation for the ecommerce software
Be able to pull and analyze unified and more consistent data with greater velocity and accuracy
Challenges & Business Drivers
Disparate Products and Technology Stacks
TributeTech expanded rapidly and acquired many companies with very similar feature sets
Many different products built in different/incredibly outdated technology stacks with different features and data stores
Need to consolidate disparate parts of organization and products
Legacy Untested Code on Each Brand
Hard and slow to make changes on any one brand
Inconsistent testing results across all brands
Maintenance and support inefficiencies across platforms
Two Platforms with Similar Functionality
Consolidated Funeral Services (CFS) and Tribute Store
Both provided online obituaries, commenting functionality, and stores to purchase flowers, trees, etc. for grieving families
Duplicative work to support two large, difficult-to-maintain monolithic products
Product Focus & Intended Outcomes
Develop Front-End Ecommerce App
Create one product that consolidates the functionality of CFS and Tribute Store
More unified brand and customer experience
Build an API Orchestration Layer
Consume from various microservices
Provide a uniform interface and serve as an anti-corruption layer
Approach
Modernize tech stack and stand up infrastructure
Stand up code bases and come up with a solution for routing
Strangle out one page (Product Detail Pages, Product Listing Pages, Collection Listing Pages, etc.) from monolith at a time
Build integration bridges (bridges between the old code and the new code that work together to get you to a future state; over time, you’ll knock down the bridges as chunks of the new application are ready and the old system can be deprecated)
Implement best practices for future brand integrations
CI/CD - constant deploys to production
Monitor and adapt
AB testing
Outcomes
Consolidated disparate products and parts of TributeTech organization by leveraging engineering best practices and a Balanced Team
Developed a single ecommerce product called OneStore to created a unified technology stack and user experience
Built a common playground for AB testing and more unified, consistent data to inform future brand integrations and enable further growth and expansion
“Crafted was instrumental in jump-starting our modernization efforts. They organized the kickoff and early stages, promoted the business value across the ecommerce organization, and paired with our designers and engineers. They contributed to and reinforced the thought leadership within our teams and the energy and collaboration they brought were top-notch.””
Conclusion
Crafted has helped companies of all shapes and sizes bring their businesses into the future and see real ROI with app modernization best practices. Check out our app modernization white paper to learn more, and don’t hesitate to reach out to see how we can help your organization!
