Product Management
As advocates for the voice of the business, our product managers focus on aligning a complex set of inputs with desired business outcomes and driving efficiency through the process. We do this by continually de-risking product ideas, rigorously prioritizing backlogs based on value, and getting cross-functional teams to collaborate towards solutions.
“Through continuous collaboration, constant communication, and a lot of transparency we are able to stay tightly aligned with our stakeholders!”
Laura Poatsy, Product management practice Lead - CraftedLean Methodologies
We employ Lean Methodologies to help teams rapidly iterate and deliver value. Through Lean, we systematically minimize risk, continuously collect feedback, and efficiently move the business forward.
Stakeholder Alignment
We leverage the best aspects of generative and evaluative techniques along with qualitative and quantitative data to ensure product decisions are made through a well-rounded lens.
Rigorous Prioritization
We run continuous validation tests to help teams hone in on the correct solutions to their users problems. We build confidence with teams via rapid iteration, which allows us to move quickly and at a low cost.
Measure Outcomes
We believe the best product teams build in measurement and analysis capabilities. By tracking user data and business performance, we ensure teams aren’t flying blind into the future.