As advocates for the voice of technical feasibility, our job is to deliver reliable, scalable, maintainable software.

Balanced Teams

We are a team of seasoned product designers, product managers, and software engineers

At Crafted, we believe that the best way to build undeniably good products is by leveraging Balanced Teams. These highly-collaborative units focus on three things when shipping software: Will the user want or need to use this product? Will this drive the business to achieve its goals and objectives? And is the product technically feasible to build?

Watch the video to learn more about
Balanced Teams

Product Design

As advocates for the voice of the user, our job is to design software that is easy-to-learn, easy-to-use, and looks great.

More Information

Product Management

As advocates for the voice of the business, our job is to drive business results on the metrics that matter.

More Information

Software Engineering

As advocates for the voice of technical feasibility, our job is to deliver reliable, scalable, maintainable software.

More Information

 Download our Balanced Teams white paper here!